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Patrick Bergel

Patrick is a freelance writer, designer and art director, although not necessarily in that order. His clients include Unilever, Orange and Virgin. In 2001, he founded a company to build social networking software. He currently develops search engines for mobile devices and works on earthbound branding projects.

John Allert

John has worked in branding for the past sixteen years, firstly as a designer, then as a strategist, and more recently as CEO of Interbrand Australia. In late 2003 he was appointed chief operating officer of Interbrand UK, and to the global board of Interbrand Corporation. A regular media commentator, he is currently writing his first book.